Marketing, at its best, can make (or shatter) your organization.
As any business leader knows, a specific goal should be to excel at promoting, engaging, personalizing, and satisfying customers with the products and services offered. And the way your products and services are packaged can contribute to the success of your marketing. So let’s dissect the factors that compose a successful marketing campaign.
There are endless possibilities for how to go about marketing your product. But chances are, you’ll want social media posts, videos of the product, packaging for the product (which could be digital or actual plastic packaging), advertisements, testimonials or reviews, articles, press releases.
A quick and dirty list of marketing assets
Social media
Testimonials
Press release
Blog
Phone sales
Videos
Product packaging
Radio ads
Television ads
Movie ads
Events
News articles
Cross-promotion
Email
ABM
Billboards
One factor in common
So did you notice the one thing in common among everything on the marketing assets list above? The only through line among all of these various marketing channels and assets is the copy/content held within each.
Any text that is read on a billboard, ad, commercial, social post is written by marketing experts. They call this text the “content.” Even a radio ad depends on the script, which contains written content.
Hire the royalty of writer
Important tip: It’s easier to become familiar to your customers if you provide a cohesive brand, so it’s a good idea if all of your marketing assets carry the same tone and style.
If “content is king”, then you need to be sure to hire the royalty of writers. It turns out if you don’t have at least one reliable and creative writer among your marketing cadre, your efforts will sink quickly. The core of your marketing team should be filled with creativity and writing experience.
If you’re hiring your talent out by the project, trust your instincts. Once you’ve hired a writer or small team of writers, make your (and their) experience as smooth as possible, answer these 7 Questions for Freelance Writers.
After years of experience in the corporate world as a writer and editor, and eventually becoming a marketing editor-in-chief at a global cloud services company, I learned that it’s important for me to stay true to my inner instincts. Now, my focus, acumen, experience, empathy, communication, and professionalism guide me as I navigate the unfamiliar territory of freelance writing and editing. Read more about my writing and editing services.
